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BBC advert marks 90 years of innovation - radio, Ceefax, iPlayer, more

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The latest BBC promotional campaign celebrates the corporation's 90 years of innovation, from the dawn of radio broadcasting to the multi-screen age.

A 60-second film will premiere on BBC networks over the weekend, illustrating how the BBC has been a "world-class innovator" since its foundation in 1922.

© BBC

© BBC



Using archive footage and computer graphics, the film starts with the birth of BBC Radio in October 1922, and shifts through the first television broadcasts in 1936, and then the debut of colour television.

It also covers the BBC's first forays into the digital world with the launch of television news and information service Ceefax in 1974, and the introduction of BBC Micro computers in the 1980s.

Onwards into the modern era, the film marks the launch of BBC iPlayer in 2007 and the London 2012 Olympics, heralded as the first digital Games with hours of coverage available across multiple screens and devices.

The clip ends with the open question of what innovation will come next from the BBC.

BBC director marketing and audiences, Philip Almond, said that the BBC has been a "world-class innovator" throughout its history.

"We wanted to bring the BBC's achievements to life for our audiences, and show them the impact we've made in pushing the boundaries of broadcast technology.

"The BBC is innovating for everyone and we hope this powerful untold story will capture the imagination of audiences and make them wonder… where next?"

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Unique music accompanying the film was produced by the creative director of the BBC's Radiophonic Workshop, using a variety of non-instrumental sounds, such as finger-tapping, heavy-breathing and footsteps.

The promotional campaign launched today online but will premiere on-air this weekend. It will run throughout the year.

BBC Future Media director Ralph Rivera said: "The BBC has a long history of broadcasting innovation that benefits our audiences and the wider industry.

"More recently, the BBC brought audiences the first truly digital Olympics in 2012, setting a new digital standard for large event coverage and broadcast online.

"Innovation is part of the BBC's DNA and we want to celebrate the huge technological contribution we've made throughout the history of broadcasting, and get people excited about where we're headed next."

Creative agency Rainey Kelly Campbell Roalfe Y&R developed the campaign with the BBC, and the 60-second launch film was produced by Red Bee Media.

Watch the film below:







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