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TeamRock to launch new ad-free digital radio station

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TeamRock

© TeamRock

TeamRock has announced the launch of a new digital radio station.

The station from the Classic Rock Magazine owner will launch nationally on Digital One in May and be completely ad-free, instead being supported by "partnerships, promotions and sponsorship opportunities with relevant clients and brands".

TeamRock chief executive Billy Anderson said: "Spot advertising on genre-specific radio stations is an outdated model. Instead, the opportunity is much broader.

"While TeamRock is a much wider business, radio will play an important role in our development.

"This station will be specifically targeted at a community we know is both passionate and valuable. We will name the radio team in due course."

Executive chairman of TeamRock John Myers: "I'm delighted to be heading up an exciting new business with great people who don't wear suits and enjoy life to the full.

"This will be a thrilling business to lead."

Rival rock station Planet Rock - which has an average weekly audience of 877,000 listeners - was sold to Bauer Media UK in February.

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