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UKTV launches new Freeview channel Drama

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UKTV has announced new Freeview channel Drama.

The station will launch on July 8 and feature shows including Pride and Prejudice, Catherine Cookson's The Cinder Path, Sharpe, Tipping The Velvet, Auf Wiedersehen Pet, Cranford and Lark Rise to Candleford.

UKTV Drama logo

UKTV Drama logo



UKTV controller Emma Tennant said: "Drama is targeted at a different audience demographic than our other highly successful free-to-air channels, Dave, Yesterday and Really.

"The channel is aimed at people who simply love drama and want to watch critically-acclaimed shows that have absolutely defined the landscape of British television."

She added: "I am very passionate about the subject and discussing the programmes that will create Drama's schedule has just been brilliant fun.

"I'm genuinely excited about the launch of Drama both as a viewer and as controller."

Colin Firth as Mr. Darcy in BBC's 'Pride and Prejudice'

© BBC

Colin Firth as Mr. Darcy in BBC's 'Pride and Prejudice'



General manager of drama Adrian Wills added: "Drama lovers' prayers have been answered.

"This channel represents the best drama content within the genre and we are confident that viewers will enjoy these celebrated shows."

The channel is UKTV's first new station since the launch of Really in May 2009.

The stated target audience for the Drama is ABC1 adults and the channel will have a logo and idents from DixonBaxi.

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