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TalkSport reaches highest-ever audience of 3.25m

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TalkSport has hailed a "fantastic set of figures" as it saw its audience rise to a station record of 3.25 million listeners.

Today's RAJAR figures (August 1) cover April 1 to June 23 and show an 11% increase on the previous quarter, and 17% rise year-on-year.

ABC1 adult audience of 1.9 million was the station's highest and total listening hours have risen to 19.4 million.

Managing director Calum Macaulay said: "This is a fantastic set of figures for TalkSport which shows that we're not just attracting more listeners, but more ABC1 listeners, with our exclusive Lions rugby coverage proving to be a huge draw in the summer.

"We'll continue to invest in our product to deliver a fantastic targeted mass audience for our advertisers and with the new Barclays Premier League season just two weeks away I can't wait for another massive year ahead."

Programme director Liam Fisher said: "Our continued investment in live sports rights, in breaking the biggest sports news, and exclusive interviews has proved a winning formula and I'm thrilled that this is represented by our highest number of listeners ever.

"Our headline-making exclusive interviews with names including Joe Kinnear, Frank Lampard, Shane Williams and Kevin Pietersen are testament to the work of our team and very much reflected in these record-breaking figures."

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