Disney Channel scores another homegrown hit

Disney Channel movie, Jump In! has emulated the success of High School Musical, scoring the highest average audience for an original movie on the channel this year so far.

Over half a million individuals and almost 350,000 kids (aged 4-15) tuned in to watch the Jump In! premiere on the Disney Channels, outperforming CBBC.

The Disney Channel premiere, screened on April 27 at 6pm, ranked number one in the competitive set among all kids in pay TV homes, achieving four times the share among kids (4-15) compared to the nearest competitor.

Rob Gilby, managing director of Disney Channel UK, Scandinavia and Emerging Markets, said: “Disney Channel Original Movies are seen as the industry gold standard when it comes to ‘tween movies. The performance of Jump In! has lived up to this reputation, demonstrating that our original movies continue to connect with today’s kids, ‘tweens and their families."

Jump In!, which stars Corbin Bleu from High School Musical, attracted 8.2 million total viewers on its US premiere on January 12, making it the most-watched and highest ever rated Disney Channel Original Movie. The film follows a teen boxing protégé who unexpectedly realises his true passion lies in 'Double Dutch' skipping, and has a 'pop-hop' - a blend of pop and hip-hop music - soundtrack.

A second instalment of the globally successful and double Emmy award-winning, High School Musical will air later this year.

The first movie has been seen by over 100 million viewers in over 100 countries. In the UK alone the movie reached a total of 9.4 million people. The soundtrack went double platinum and the DVD became one of the top selling titles across the EMEA region.