Ferdinand lined up for Setanta
The ex-QPR striker will join ITV Sport's Angus Scott and former Liverpool and England player Steve McManaman who were recruited last month to front the channel's premier league football coverage, which begins in August.
The sports broadcaster paid £392 million for the rights to exclusively screen 46 Barclays Premier League games for three years from the 2007-2008 season, sharing coverage with Sky Sports, which will broadcast 92 games.
Ferdinand said: "I'm really looking forward to working alongside Steve and Angus at Setanta Sports. I played alongside Steve with England and it's going to be fantastic being at the station at the start of their exciting venture."