Media
Audiences viewing broadcast content viewed online could be measured by the end of the year.
The BBC, ITV, Channel 4, Five, Sky, Barb and the Institute of Practitioners in Advertising have created a working party which has been working with ABC Electronic to create statistical reports using agreed criteria. ABCE is the the online arm of the ABC, which records newspaper and magazine circulations.
The reports will initially cover simulcast content rather than downloads, and it is not known whether the content will be made public.
The BBC, ITV, Channel 4, Five, Sky, Barb and the Institute of Practitioners in Advertising have created a working party which has been working with ABC Electronic to create statistical reports using agreed criteria. ABCE is the the online arm of the ABC, which records newspaper and magazine circulations.
The reports will initially cover simulcast content rather than downloads, and it is not known whether the content will be made public.
More: Media, TV Ratings Roundups
TV Ratings
Latest 'TOWIE' grabs nearly 950k on ITV2ITV1 edges BBC One last night thanks to coverage of Champions League football.
Tube Talk
'Simpsons' ultimate countdown (10-6)What is the ultimate Simpsons episode? Our countdown continues.
US TV Ratings
'American Idol' grabs 18.6m for FoxAmerican Idol leads Fox to an easy Wednesday night primetime victory.
TV Interviews
'Upstairs Downstairs' Neil Jackson Q&ANeil Jackson chats to Digital Spy about Upstairs Downstairs series two.
