Media

Airey speaks out about Iostar

Published Wednesday, Jun 13 2007, 16:43 BST | By Joanne Oatts
ITV's new director of global content, Dawn Airey, has spoken for the first time about her few weeks at failed media company, Iostar.

Speaking at the Banff TV Festival in Canada this week, the former Sky Networks managing director said that on her first day at the company, staff were locked out of the office with the building's landload "screaming" for his unpaid rent.

Airey quit her role as chief executive of Iostar after just eight days citing a "breach of contract," as it was clear the funding needed to execute the company's plans had not been raised. Iostar went into liquidation last month. Airey added that she thought Iostar was a "brilliant concept", but considered the the idea "ambitious."

Of her return to ITV, Airey said it will be "like going full circle because it's where I began my career in the 80s - an era of big hair, big shoulder pads and even bigger media".

She said she joined the company because she was "excited about the possibilities for content in all its forms" and warned traditional broadcasters to "overcome our longing to control every aspect of what consumers do"
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