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Channel 4 signs new drama sponsor

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Channel 4 signs new drama sponsor
Channel 4 has signed a deal with comparethemarket.com to sponsor its drama output in a reported £5 million deal.

Over 40 new idents created by ad agency Vallance Carruthers Coleman Priest will start to appear this summer along side shows like Shameless, The Sopranos and new acquisition Brothers and Sisters.

The insurance service replaces the previous Channel 4 drama sponsor 118118, which will now sponsor Channel 4 film.

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