Media
Virgin 1 "about liberating our viewers"
Published Friday, Jun 15 2007, 11:12 BST | By James Welsh
Virgin 1's programming director Celia Taylor has promised to deliver "bold and brave" programming and a "liberating" on-demand strategy.
Taylor, speaking after the channel's acquisition of The Sarah Connor Chronicles was confirmed, said:
"We're going to commission the best US and UK producers to come up with bold and brave ideas that always have entertainment at their heart.
"But Virgin 1 is also about liberating our viewers with a compelling on-demand offer and exciting user generated content and broadband strategies."
Taylor, speaking after the channel's acquisition of The Sarah Connor Chronicles was confirmed, said:
"We're going to commission the best US and UK producers to come up with bold and brave ideas that always have entertainment at their heart.
"But Virgin 1 is also about liberating our viewers with a compelling on-demand offer and exciting user generated content and broadband strategies."
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