Media
BBC director of vision Jana Bennett said today that the release of iPlayer, the BBC's new unified video and audio player on July 27 will herald a "new era" for viewers.
"This is a significant moment, as it heralds a new era when viewers will have the freedom to watch programmes from the BBC's linear TV channels when they want," explained Bennett.
"It's a revolutionary service which offers audiences more value, because from now on they never have to miss out on their favourite programmes – or those that they didn't previously have the opportunity to try."
Ashley Highfield, the corporation's director of future media and technology, said that the iPlayer was a key part of the BBC's plans to remain relevant as new platforms develop: "It underpins our Creative Future strategy, to maintain the BBC's relevance among all audiences in the digital age."
> Click here for more details about BBC iPlayer
"This is a significant moment, as it heralds a new era when viewers will have the freedom to watch programmes from the BBC's linear TV channels when they want," explained Bennett.
"It's a revolutionary service which offers audiences more value, because from now on they never have to miss out on their favourite programmes – or those that they didn't previously have the opportunity to try."
Ashley Highfield, the corporation's director of future media and technology, said that the iPlayer was a key part of the BBC's plans to remain relevant as new platforms develop: "It underpins our Creative Future strategy, to maintain the BBC's relevance among all audiences in the digital age."
> Click here for more details about BBC iPlayer
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