Coxy: Radio 1 has 'upped its game'

Radio 1 weekend presenter Sara Cox has told DS that BBC Radio 1 has "really upped its game" and is "good at reaching people."

Asked to describe the changes she has witnessed at the station since joining it in 1999, the station's former breakfast show presenter said:

"I've been here for 48 years! Yes, a heck of a long time. I think the station's really upped its game - probably since getting rid of me on Breakfast! Before we used to rule the airwaves - we'd get 80 million on Breakfast - but now we don't take any of it for granted. We're totally on top of the game - you've got to do more on the interweb and get active. You can't be lazy and expect people to tune in because there's so much competition now. I like to think One is, more than ever, ahead of the game.

"We try and provide the best music and entertainment and just really reach people. I think that's why a lot of the Big Weekends are so successful - we've taken them to Dundee or Preston, and we're doing live music for the first time for free. When we did Preston the other week it was mindblowing. I think we're good at live music. We're just good at reaching people, really."

Cox currently presents a weekend afternoon show for the station.

Look out for a full interview with Sara Cox in TV this Sunday!