Des Lynam fronts Setanta ad campaign

Setanta Sports has signed up Des Lynam to front a new multimillion-pound advertising campaign promoting its Premiership coverage.

The broadcaster's biggest marketing push to date sees the veteran anchor describing the benefits of the Setanta service while serving pies from a caravan outside a football stadium.

Another ad sees customers mistaking the name Setanta for a sultana, a banana and the rock band Santana.

The campaign launches across broadcast, print, radio and outdoors from Monday.

Meanwhile, Setanta is expected to confirm that Lynam will have a role in its Premier League coverage "in some way" at a press launch for the service on Monday.