Media
Setanta brought together its stars and top executives yesterday for a tour around London to celebrate the beginning of the new football season.
Co-founders and chief executives of Setanta, Leonard Ryan and Michael O’Rourke, joined the channel's star analyst Emmanuel Petit and star of Setanta’s latest TV ad campaign, Thaila Zucci - also known as Big Brother imposter ‘Pauline’ - outside in London's Traflagar Square yesterday morning.
The group were joined by a host of supporters dressed in Sentanta football kits and several Setanta giant bouncing footballs.
The party then moved across central London visiting landmarks including Leicester Square, Eros, The Gherkin, the Millenium Bridge and the Tate Modern.
Setanta’s first Barclays Premier League season begins on Saturday August 11 when Aston Villa take on Liverpool at 5.15pm Setanta Sports 1.
Co-founders and chief executives of Setanta, Leonard Ryan and Michael O’Rourke, joined the channel's star analyst Emmanuel Petit and star of Setanta’s latest TV ad campaign, Thaila Zucci - also known as Big Brother imposter ‘Pauline’ - outside in London's Traflagar Square yesterday morning.
The group were joined by a host of supporters dressed in Sentanta football kits and several Setanta giant bouncing footballs.
The party then moved across central London visiting landmarks including Leicester Square, Eros, The Gherkin, the Millenium Bridge and the Tate Modern.
Setanta’s first Barclays Premier League season begins on Saturday August 11 when Aston Villa take on Liverpool at 5.15pm Setanta Sports 1.
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