Media
The new channel, which aims to take on Sky One, recently unveiled its identity, which uses the main Virgin brand colour of red. On-air Idents and a marketing campaign will use the concept of "rednetic energy," taking in other red objects such as ketchup bottles and telephone boxes.
Content for the channel, which appears on digital terrestrial, satellite and cable, includes The Riches and The Sarah Connor Chronicles.
More: Media, Broadcasting
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US TV Ratings
Grammy Awards most-watched since 1984The 54th Grammy Awards is seen by over 40 million viewers for the CBS network.
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