RAJAR appoints Ingenious chairman
Mansfield succeeds Lord Gordon of Strathblane - Jimmy Gordon - who retired earlier this year after four years in the post.
Mansfield said: "Measuring audience behaviour is a significant challenge for all media and particularly radio which is at the forefront of the digital revolution. RAJAR is the world's leading radio audience research body and has been highly successful in enabling both the public and commercial sectors to work constructively together for the good of the industry. I am looking forward greatly to taking the organisation forward and maintaining its excellent service to the industry."
Having joined Ingenious in May 2006, Mansfield has worked in broadcasting for nearly 30 years with his early years spent at Scottish Television and Grampian Sales followed by Thames Television, where he rose to deputy director of sales and marketing.
In 1993 he moved to Capital Radio as group commercial director and was appointed chief executive of the company in 1997. When Capital Radio merged with GWR to form GGAP Media in May 2005 he remained as chief executive and oversaw the integration of the business until resigning his post in September 2005.
Mansfield has been an active board member of the Commercial Radio Companies Association and the Radio Advertising Bureau - which merged together in July 2006 to form the RadioCentre - as well as the Digital Radio Development Bureau. He is a fellow of the Radio Academy, a non-executive director of Carphone Warehouse and an advisor to Edelman PR.
Jenny Abramsky, RAJAR board member and director of BBC Audio and Music, said: "Radio is an exciting and dynamic industry in which to be involved, now more so than ever, and I am therefore delighted that David, with his impressive track record, has agreed to assist RAJAR in facing the challenges of audience research in the 21st century."