Digital Spy

Search Digital Spy

Media News

Rugby victory pays off for ITV

By
ITV's decision to drop The X Factor from its Saturday night lineup paid off at the weekend as more than 12 million viewers tuned in for its rugby coverage.

England's victory over France in the semi-finals of the Rugby World Cup peaked with a massive 12.1 million viewers - a 50.3% share of the audience - at 9.30pm, while the match overall averaged 11.2 million (47%) from 8pm.

The overnights do not take into account those watching in pubs and clubs, so the actual figure may be much higher.

Scheduled before the game, Strictly Come Dancing continued to rate well for BBC One, drawing an average of 8.2 million (39.6%) between 6.15pm and 7.30pm. On ITV1, the last in the series of Ant & Dec's Saturday Night Takeaway interested just 5.3 million (25.7%).

When the rugby began, BBC One's fortunes began to suffer, with Robin Hood (5.1 million, 23.3%) losing 800,000, Lottery show In It To Win It (5.1 million, 21.8%) dropping 1.1 million and traditional heavy hitter Casualty (5.4 million, 25%) falling by 1.1 million.

Overall ITV1 was propelled to a solid 35.2% share in peak versus BBC One's albeit respectable 27.5%.

You May Like