LG ties new product marketing to fashion

LG is to partner with Vogue and GQ magazines to market its new range of high definition televisions in an effort to associate them with other fashionable products.

The electronics firm has created a series of fashion-focused microsites to publicise the new sets - which were specifically designed to look sleek and stylish - in the UK, France, Germany, Italy and Spain.

Design tweaks made to the LG Design Art series include obscuring speakers under a "special film that keeps them completely out of sight without affecting sound quality".

James Atkins, head of marketing for digital displays at LG Electronics said: "Our newly-launched design-focused TVs are aimed at the fashion-conscious. That’s why our microsites have exclusive, high-profile fashion content to give users something more than just a channel for purchasing."

LG's marketing push will also include a new range of televisions compatible with the Freeview Playback specification.