Media
Emap Radio's director of programming Mark Story has told Digital Spy it has plans to take its men's magazine titles to digital radio.
The publishing giant owns dozens of magazines and has already brought Heat, Smash Hits and Kerrang! to the airwaves. Closer will follow next year.
Story said its wealth of expertise and on-hand enthusiasts in many areas would help Emap as digital develops and brings more diverse, niche channels.
"There are a lot more ways we can do stuff there," he explained. "We can gain credibility because we are coming out of magazines. Also you have to get people who believe in something."
He said the area Emap was looking at now was men's titles. He confirmed there were more specific plans for particular titles that can not be revealed yet.
Story added of the men's sector: "We can do something exciting there."
> Click here to read the full interview.
The publishing giant owns dozens of magazines and has already brought Heat, Smash Hits and Kerrang! to the airwaves. Closer will follow next year.
Story said its wealth of expertise and on-hand enthusiasts in many areas would help Emap as digital develops and brings more diverse, niche channels.
"There are a lot more ways we can do stuff there," he explained. "We can gain credibility because we are coming out of magazines. Also you have to get people who believe in something."
He said the area Emap was looking at now was men's titles. He confirmed there were more specific plans for particular titles that can not be revealed yet.
Story added of the men's sector: "We can do something exciting there."
> Click here to read the full interview.
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