Media
The BBC and Sky will share the TV rights to Football League and Carling Cup matches.
The new £264m will run for three seasons starting in 2009-10 and will result in live coverage of the Carling Cup Final airing on BBC terrestrial television "for the first time in recent memory".
Football League chairman Lord Mawhinney said: "We are delighted to be continuing our strong partnership with Sky Sports and are excited by the prospect of working closely with the BBC. I am grateful to them both for their recognition of the value that The Football League brings to the football marketplace.
"Over the last few years The League's standing has been enhanced, both commercially and competitively, as we have delivered real football for real fans. This deal recognises that fact.
"£88m a year coupled with unparalleled coverage on Sky and the BBC will provide a fantastic boost to Football League clubs and their supporters."
Sky Sports' exclusive rights cover 65 Football League matches, the play-offs and all three finals, two matches per round in rounds 1 to 5 of the Carling Cup, and two legs of the Carling Cup semi-finals. BBC Sport will exclusively broadcast 10 Coca-Cola championship matches and two legs of the Carling Cup semi-finals. The Carling Cup Final will be simulcast on Sky Sports and BBC Television.
Sky Sports managing director Vic Wakeling said: "We shall be covering at least 95 live matches each season from all Football League competitions - including all the Play Off semis and Finals - under this new agreement, and are delighted to be so deeply involved yet again in a competition which continues to attract a growing audience at every level."
Roger Mosey, director of BBC Sport said: "We're delighted to be entering a partnership with The Football League. This adds to our football portfolio of Match Of The Day, Euro 2008 and the World Cups of 2010 and 2014.
"The agreement is a terrific development in the way we work with Football League clubs across England and Wales - bringing fans the best action across our range of services."
The new £264m will run for three seasons starting in 2009-10 and will result in live coverage of the Carling Cup Final airing on BBC terrestrial television "for the first time in recent memory".
Football League chairman Lord Mawhinney said: "We are delighted to be continuing our strong partnership with Sky Sports and are excited by the prospect of working closely with the BBC. I am grateful to them both for their recognition of the value that The Football League brings to the football marketplace.
"Over the last few years The League's standing has been enhanced, both commercially and competitively, as we have delivered real football for real fans. This deal recognises that fact.
"£88m a year coupled with unparalleled coverage on Sky and the BBC will provide a fantastic boost to Football League clubs and their supporters."
Sky Sports' exclusive rights cover 65 Football League matches, the play-offs and all three finals, two matches per round in rounds 1 to 5 of the Carling Cup, and two legs of the Carling Cup semi-finals. BBC Sport will exclusively broadcast 10 Coca-Cola championship matches and two legs of the Carling Cup semi-finals. The Carling Cup Final will be simulcast on Sky Sports and BBC Television.
Sky Sports managing director Vic Wakeling said: "We shall be covering at least 95 live matches each season from all Football League competitions - including all the Play Off semis and Finals - under this new agreement, and are delighted to be so deeply involved yet again in a competition which continues to attract a growing audience at every level."
Roger Mosey, director of BBC Sport said: "We're delighted to be entering a partnership with The Football League. This adds to our football portfolio of Match Of The Day, Euro 2008 and the World Cups of 2010 and 2014.
"The agreement is a terrific development in the way we work with Football League clubs across England and Wales - bringing fans the best action across our range of services."
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