Media

Show

C4 will take 'Skins' to digital radio

Published Wednesday, Nov 7 2007, 10:38 GMT | By Dave West
C4 will take 'Skins' to digital radio

'Skins' star April Pearson

Channel 4 will take television dramas including Skins onto its digital radio stations, according to director of radio Nathalie Schwarz.

Schwarz was elaborating on plans to challenge the BBC with its new channels E4 Radio, Channel 4 Radio and Pure4. E4 Radio, aimed at teenagers and young adults, will launch first, next July.

Schwarz said it would succeed by providing a "less stuffy" version of BBC Radio 4. She said popular series including Skins would cross over to radio.

She added: "We have spoken to 14,000 people about their attitudes towards radio and have come to the conclusion that commercial radio needs to take more risks in terms of content."
More about these subjects
More: Media, Radio
New DS games
Play this exclusive bingo game with a Bejeweled bonus. £2,500 in Guaranteed Jackpots and free tickets to be won daily, PLUS there’s a huge Progressive Jackpot at stake if you call Full House with a certain number of calls!
S10 T1.5475471019745 {run_id}