Media
Emuse to provide ITV's interactive services
Published Wednesday, Nov 14 2007, 15:59 GMT | By James Welsh
ITV has signed a long term and exclusive deal with Emuse for the provision of interactive services across the broadcaster's output.
Emuse and ITV have already worked together on interactive content for key shows including The X Factor and Emmerdale. The new deal covers interactive content on all of ITV's linear TV channels and its new media operations.
"Having had so much success with the ITV Consumer and the ITV Sales teams over the last few years, we feel that this is a natural progression for us," said Emuse CEO Patrick Rainsford. "ITV and emuse have a great working relationship and this enables us both to expand the scope of our mutual business to deliver greater results for ITV and their advertisers, sponsors and viewers."
Emuse and ITV have already worked together on interactive content for key shows including The X Factor and Emmerdale. The new deal covers interactive content on all of ITV's linear TV channels and its new media operations.
"Having had so much success with the ITV Consumer and the ITV Sales teams over the last few years, we feel that this is a natural progression for us," said Emuse CEO Patrick Rainsford. "ITV and emuse have a great working relationship and this enables us both to expand the scope of our mutual business to deliver greater results for ITV and their advertisers, sponsors and viewers."
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