Media
BARB is expected to award its post-2010 UK television audience measurement contract to TNS Arbitron, a report has indicated.
According to Marketing Week, BARB will announce the decision later this week.
TNS operated BARB's audience measurement system until 2000, when AGB Nielsen took over on a ten year agreement. TNS plans to introduce portable people meters, which have been used in non-reporting pilots in London.
Wearable portable people meters were developed by Arbitron and identify hidden audio tones in TV or radio programming which are then logged.
According to Marketing Week, BARB will announce the decision later this week.
TNS operated BARB's audience measurement system until 2000, when AGB Nielsen took over on a ten year agreement. TNS plans to introduce portable people meters, which have been used in non-reporting pilots in London.
Wearable portable people meters were developed by Arbitron and identify hidden audio tones in TV or radio programming which are then logged.
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