Media
ITV2 has been named media brand of the year by Marketing magazine.
The channel was praised for its "distinctive brand proposition and identity", and for successfully targeting the advertiser-friendly 16-34 demographic.
The award caps a string of other honours given to the channel in 2007, including its first BAFTA and Royal Television Society awards for Entourage. It was also named channel of the year at the Broadcast Digital Awards.
"We’ve had a fantastic year and the marketing team has worked incredibly hard to bring the channel's brand to life," said ITV2 controller Zai Bennett. "I’m very much looking forward to continuing this commercial and creative success in 2008 with even more brand new distinctive programming on the channel."
The channel was praised for its "distinctive brand proposition and identity", and for successfully targeting the advertiser-friendly 16-34 demographic.
The award caps a string of other honours given to the channel in 2007, including its first BAFTA and Royal Television Society awards for Entourage. It was also named channel of the year at the Broadcast Digital Awards.
"We’ve had a fantastic year and the marketing team has worked incredibly hard to bring the channel's brand to life," said ITV2 controller Zai Bennett. "I’m very much looking forward to continuing this commercial and creative success in 2008 with even more brand new distinctive programming on the channel."
More: Media, Broadcasting
More Media News
Satellite TV News
Sky marks Jubilee with Union Jack remoteSky and One For All create universal remote celebrating the landmark UK summer.
Cable News
Pirate Bay blockade begins with VirginBT, Sky, others to follow suit, but rights groups warn it won't tackle piracy.
Freeview News
Freeview+ made easier for blind peopleRNIB develops software to make it easier for blind people to use Freeview+.
Video on Demand
'World first' social VOD service launchesThe studio behind Plan B's iLL Manors offers VOD users rewards for sharing.
