Media
Strong digital radio sales at Christmas
Published Tuesday, Jan 22 2008, 15:47 GMT | By James Welsh
The Digital Radio Development Bureau has reported strong sales of DAB digital radio sets over the Christmas period.
The organisation, which is funded and supported by the BBC and the UK's major commercial radio groups, said that more than 550,000 DAB sets were sold in December, up 22% on December 2006.
According to GfK, cumulative sales of DAB sets were 6.45m at the end of the year, up from 4.4m in 2006.
"Sales of DAB sets over Christmas are very encouraging," said Paul Brown, the bureau's acting chief executive. "As the radio industry goes through a period of re-evaluation of its digital strategy, it is important that we not lose sight of the consumer. Both GfK and Rajar figures tell us that DAB is quickly becoming a valued medium among listeners."
The DRDB has forecast sales of 2.6m for 2008, which it says would bring the percentage of UK homes with a DAB radio to 30%.
The organisation, which is funded and supported by the BBC and the UK's major commercial radio groups, said that more than 550,000 DAB sets were sold in December, up 22% on December 2006.
According to GfK, cumulative sales of DAB sets were 6.45m at the end of the year, up from 4.4m in 2006.
"Sales of DAB sets over Christmas are very encouraging," said Paul Brown, the bureau's acting chief executive. "As the radio industry goes through a period of re-evaluation of its digital strategy, it is important that we not lose sight of the consumer. Both GfK and Rajar figures tell us that DAB is quickly becoming a valued medium among listeners."
The DRDB has forecast sales of 2.6m for 2008, which it says would bring the percentage of UK homes with a DAB radio to 30%.
TV Ratings
Latest 'TOWIE' grabs nearly 950k on ITV2ITV1 edges BBC One last night thanks to coverage of Champions League football.
Tube Talk
Upstairs Downstairs: Why you should watchTube Talk previews the return of BBC One's rich period drama Upstairs Downstairs.
US TV Ratings
'American Idol' grabs 18.6m for FoxAmerican Idol leads Fox to an easy Wednesday night primetime victory.
TV Interviews
'Upstairs Downstairs' Neil Jackson Q&ANeil Jackson chats to Digital Spy about Upstairs Downstairs series two.













