MySpace inks deal with BBC Worldwide

Clips of BBC programmes have launched today on MySpaceTV.

The deal is the latest online content agreement for BBC Worldwide, which signed a similar pact with YouTube last year.

BBC Worldwide has launched seven globally-available channels with the strapline: "The best of British TV". One channel is focused solely on Top Gear, while others group programming including comedies and dramas by genre.

BBC Worldwide's director of digital media Simon Danker said: "MySpace is recognised as the largest social networking site and this partnership continues our strategy of putting BBC content right at the heart of where audiences spend their time and watch video online.

"The breadth of content we bring to this deal means that MySpace users will easily be able to find a favourite clip to put on their profiles and share with their friends, whether that is a Top Gear stunt or something a bit different from The Mighty Boosh.

"With the global nature of the deal, this is a great opportunity to put the best shows from the BBC in front of new audiences."

Travis Katz, international managing director at MySpace, added: "This is the first global network deal for MySpaceTV and we believe it's the future of collaboration between the web and networks around the globe. The BBC is one of the world's most recognised and trusted television brands with fantastic content.

"Bringing the BBC onto the MySpace network is a sign of how the market has changed and how companies like ours are shaping the future of entertainment."