Five's brand to be refreshed by Dave

Five has appointed creative business consultancy Dave to refresh its portfolio of brands.

Dave has been tasked with creating "a look and feel, both on and off air, which injects an attitude and personality into the brand that fits with the new brand strategy" for Five, Five US, Five Life and Five's online activities.

"I’m delighted to be leading the refresh of all our properties," said Lisa Opie, Five's managing director of content with responsibility for marketing services. "We need the right brand and identity to help us reflect the next stage of our development and I believe that Dave is the right partner to help us achieve this."

Dave managing director Dan Bobby added: "We are very excited at the prospect of working with Five on the refresh project. It is a great business and brand and to be given the opportunity to help Five move to the next phase of its journey is a great a honour."

Five's refreshed brands will roll out this year.