Media
Digital television means more adverts are being watched than ever, a survey has found.
Ratings body BARB said viewers last year saw an average of 40 commercials a day - a 3.9% rise on 2006. There were 2.25bn commercial impacts which is an 11% increase since 2003, it said.
However, its research, with television marketing organisation Thinkbox, also found the average viewer was watching for five fewer minutes per day than in 2006.
It appears the rise in advert impacts despite the overall viewing time falling is because of digital.
Thinkbox research and strategy director David Brennan said digital services made more commercial channels available. People are watching an average of 11 minutes more commercial television than 10 years ago.
Figures also showed 16-to-24-year-olds, usually seen as keener on the internet than television, are watching more adverts. Their average views rose by 1.5%.
Thinkbox chief executive Tess Alps said: "Challenges remain but TV has embraced new technologies and has a great future full of fantastic new ways for brands to reach audiences."
Ratings body BARB said viewers last year saw an average of 40 commercials a day - a 3.9% rise on 2006. There were 2.25bn commercial impacts which is an 11% increase since 2003, it said.
However, its research, with television marketing organisation Thinkbox, also found the average viewer was watching for five fewer minutes per day than in 2006.
It appears the rise in advert impacts despite the overall viewing time falling is because of digital.
Thinkbox research and strategy director David Brennan said digital services made more commercial channels available. People are watching an average of 11 minutes more commercial television than 10 years ago.
Figures also showed 16-to-24-year-olds, usually seen as keener on the internet than television, are watching more adverts. Their average views rose by 1.5%.
Thinkbox chief executive Tess Alps said: "Challenges remain but TV has embraced new technologies and has a great future full of fantastic new ways for brands to reach audiences."
More: Media, Broadcasting
More Media News
Satellite TV News
Sky marks Jubilee with Union Jack remoteSky and One For All create universal remote celebrating the landmark UK summer.
Cable News
Pirate Bay blockade begins with VirginBT, Sky, others to follow suit, but rights groups warn it won't tackle piracy.
Freeview News
Freeview+ made easier for blind peopleRNIB develops software to make it easier for blind people to use Freeview+.
Video on Demand
'World first' social VOD service launchesThe studio behind Plan B's iLL Manors offers VOD users rewards for sharing.
