Toshiba 'disappointed' at HD-DVD snub

Electronics firm Toshiba has spoken out in response to Woolworths' decision to stop selling HD-DVD discs.

The retailer, which plans to sell Blu-ray discs as the standard high definition format due to the popularity of the PlayStation 3 console, will phase out HD-DVD discs from its stores in March.

European assistant general manager at Toshiba, Olivier Van Wynendaele, told MCV: “We have been hugely successful in expanding the number of consumers owning HD-DVD players. UK consumers can now pick up an HD-DVD player for less than £150, around half the cost of other HD formats. Even before pricing reached this level, HD-DVD represented more than 60 per cent of the overall standalone high definition market.

“Just as importantly for movie retailers, HD-DVD has always enjoyed greater software sales per player than any other HD format. In fact, HD-DVD owners have already bought around 3.5 movies each, compared to less than one movie sold per Blu-ray device.

“While we’re disappointed by Woolworths’ decision, it is extremely early to spot which format will eventually win. As the figures I mention show – where consumers have a choice, they choose HD-DVD.

"We’re confident that HD-DVD’s affordability, fantastic choice of movies, great consumer experience and upcoming promotions will help it continue to strengthen its share of the market.”