Media
Following yesterday's news that Toshiba was preparing to announce the demise of its HD-DVD format, the firm has today officially confirmed the end of the format war against Blu-ray.
Toshiba has announced it will no longer develop, manufacture or market HD-DVD players and recorders, confirming it will end shipments into retail by the end of March and end production of HD-DVD disc drives for PCs.
The electronics giant also confirmed it will cease production of the add-on HD-DVD drive for Microsoft's Xbox 360 console by the end of March, opening the doors for Sony's PlayStation 3 as the only games system to support the winning Blu-ray high-definition platform.
"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said president and CEO of Toshiba, Atsutoshi Nishida.
"While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."
Toshiba has announced it will no longer develop, manufacture or market HD-DVD players and recorders, confirming it will end shipments into retail by the end of March and end production of HD-DVD disc drives for PCs.
The electronics giant also confirmed it will cease production of the add-on HD-DVD drive for Microsoft's Xbox 360 console by the end of March, opening the doors for Sony's PlayStation 3 as the only games system to support the winning Blu-ray high-definition platform.
"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said president and CEO of Toshiba, Atsutoshi Nishida.
"While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."
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