Media

FX plans marketing drive for 'Nip/Tuck'

Published Thursday, Feb 28 2008, 20:26 GMT | By Dave West
FX plans marketing drive for 'Nip/Tuck'
FX will launch the fifth series of Nip/Tuck with a major marketing drive next month.

It will include a trailer in cinemas as well as press, outdoor, online and TV advertising in one of the channel's biggest ever campaigns.

> Click here to watch the trailer now

The channel has also taken a different "creative approach" for the campaign and ordered on-set photography for the first time.

However, the channel said that its adverts have been banned from the London Underground by Transport for London for being "too sexy", and added that it has had to seek outdoor advertising elsewhere.

The campaign will launch on March 4 with press ads, in cinemas on March 7 and online on March 8.

FX bought first-run rights for Nip/Tuck series five and six in June last year along with re-run rights to all the previous shows. They previously aired on Sky One.



> Watch more previews in Digital Spy's TV Centre
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