BBC plans push into mobile sport content

The BBC has unveiled a new version of its website optimised for mobile devices ahead of a major push into providing more of its sport coverage on the platform.

The new mobile site uses the same look and feel as the BBC's recently-relaunched web homepage, and is designed to offer a more "consistent and intuitive user experience".

Matthew Postgate, the BBC's controller of mobile, explained: "The refresh of our mobile browser service comes at a critical moment in the development of mobile in the UK. It is the first step to transforming bbc.co.uk on mobile into a much richer and more engaging experience. In the coming months, our mobile proposition will develop significantly, and include coverage of the summer’s biggest sport events including Euro 2008, the Beijing Olympics and Wimbledon."

A four-week marketing campaign will now get underway pushing the BBC's football coverage on mobile.