Media
'Gossip Girl'
Content channels including one for key US acquisition Gossip Girl will go live today as part of a plan to put the channel's programming into online spaces used by its core 16-24 demographic.
"This is a targeted move to promote specific ITV2 shows to the Bebo audience whilst ultimately driving traffic to itv.com to watch more and proves true 360 commissioning," said ITV's managing director of broadband Annelies Van den Belt.
Over time ITV plans to complement the ITV2 offerings with younger-skewing shows from ITV1.
More: Media, Video on Demand
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