Media
BFBS has ended its digital radio trial after three months.
BFBS Radio, one of many British Forces Broadcasting Service offerings, joined national digital radio multiplex Digital One back in January. At the time, Digital One chief executive Quentin Howard said that if the trial proved "popular and successful" he "would hope to be able to make the service permanent".
Today, BFBS Radio called the trial "a huge success" but said that it, in conjunction with the Ministry of Defence, had decided "that making the service permanent is not an option at this point".
Research undertaken during the trial indicated that it had achieved listening figures of 863,000 people per week. 62% of people in BFBS' "core target" group, defined as service personnel and their families, "said they were extremely or very likely to listen in the future".
BFBS added that the decision not to put a permanent service on DAB was not a reflection on the platform's wider popularity. In a statement, the service said: "We proved during the trial that DAB Digital Radio is accessible and popular and provides a route to air for radio stations that provide unique content and can’t get onto FM nationally."
It is not known at this stage what the slot on Digital One will be used for.
BFBS Radio, one of many British Forces Broadcasting Service offerings, joined national digital radio multiplex Digital One back in January. At the time, Digital One chief executive Quentin Howard said that if the trial proved "popular and successful" he "would hope to be able to make the service permanent".
Today, BFBS Radio called the trial "a huge success" but said that it, in conjunction with the Ministry of Defence, had decided "that making the service permanent is not an option at this point".
Research undertaken during the trial indicated that it had achieved listening figures of 863,000 people per week. 62% of people in BFBS' "core target" group, defined as service personnel and their families, "said they were extremely or very likely to listen in the future".
BFBS added that the decision not to put a permanent service on DAB was not a reflection on the platform's wider popularity. In a statement, the service said: "We proved during the trial that DAB Digital Radio is accessible and popular and provides a route to air for radio stations that provide unique content and can’t get onto FM nationally."
It is not known at this stage what the slot on Digital One will be used for.
TV Ratings
Judi Dench draws 4.1m on 'Graham Norton'ITV1 pips BBC One to the highest primetime audience share.
Tube Talk
This Week's Must-See TVFind out what you should be watching on TV this week with Tube Talk
US TV Ratings
'Blue Bloods', 'Grimm' rise on FridayCBS beats ABC to win Friday night's ratings battle, thanks to Blue Bloods.
TV Interviews
'Celebrity Apprentice' Debbie Gibson Q&ADebbie Gibson opens up about her Celebrity Apprentice experience.
