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'The Apprentice' climbs past 10m on Live +7

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The season 7 candidates from 'The Apprentice'

© Talkback Thames

Lord Alan Sugar's latest group of would-be apprentices helped pull in more than 10 million viewers on all platforms last month, according to new data from the BBC's Live +7 ratings system.

The audience measurement system, introduced by the BBC last November to work alongside traditional 'overnight' ratings, is designed to give a more accurate picture of viewing consumption by aggregating live recordings, narrative repeats, BBC iPlayer and HD viewing for seven days after transmission.

Covering programmes aired in May, the latest Live +7 data revealed that an edition of The Apprentice aired on May 25 commanded a total audience of 10.15m viewers over its seven-day period, considerably more than the 7.46m on just overnight figures.

EastEnders added an extra 2.4m viewers for its episode on May 3, averaging a total of 11.02m across all platforms over the seven days after transmission.

A total of 9.9m viewers consumed an episode of Doctor Who aired on May 14, almost double the 5.74m generated on overnight figures.

On BBC Three, Russell Howard's Good News tripled its overnight audience of 1m to a Live +7 total of 3.5m, while Two Pints Of Lager increased from 548,000 to 2.5m, an increase of 360%.

Catch-up TV service BBC iPlayer received a total of 159 million requests for television and radio programmes in May, up 18m on the previous month.

The Apprentice and Doctor Who were the most popular TV programmes, while Radio 4's The Unbelievable Truth was the most popular radio show.

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