This week it's the turn of the man who could (and wants to) make Julie Andrews appear in the Queen Vic, the master of what occurs in Albert Square, EastEnders story producer Dominic Treadwell-Collins.
Story producer, EastEnders
In the role since
I'm in charge of the story department at EastEnders. Basically, it's my job to work with the writers to come up with the storylines on the show.
Best thing about your job
Playing God with the cast of EastEnders.
Worst thing about your job
I never know what time of year it actually is.
First thing you do in the morning when you get in
Turn on my monitor so I can look in on the Queen Vic, make a cup of tea, check my emails and then have a cheeky look at Digital Spy.
Question you have been asked most this week?
"Where is Ian?"
Favourite Eastenders character of all time
It's a toss up between Dot, Pat and Peggy. I do love the Beales as well. And I adore Ronnie and Roxy. So, that's a fair few already. You've really got to love all your characters to do this job.
Which celeb (dead or alive) would you most like to write into Eastenders, and what would their character do?
Julie Andrews. And she could do anything. She's Julie Andrews.
Toughest storyline to write this year
The Stella storyline was tricky because we had to build up the suspense whilst also being careful not to show too much torture of Ben. We also had to get her psychology absolutely right. It paid off though, I think.
Any downsides to working in TV?
Everyone you meet has an opinion on what you do. I sat next to someone at a wedding last week and, when I'd told her what I did for a living, she proceeded to tell me how much she loathed EastEnders and started pulling it apart. I nodded, excused myself to go to the loo and never came back. I eat, sleep and breathe 'Enders so sometimes it is nice to have a break.
First TV job
Coming up with ways to kill people on Midsomer Murders.
Biggest achievement to date
Winning the soap award for best storyline on Family Affairs. It was a little soap and we hadn't won any awards before. That night was absolutely fantastic.
Anything you wish you'd done differently?
Not really. I've been really lucky in my career so far, touch wood.
Do you know what? It's this. I grew up near Elstree Studios and used to poke my nose through the gates like Charlie in Charlie and the Chocolate Factory and dream about working on 'Enders. And now I'm here.
Best media jolly/event you've ever attended
Barbara Windsor's 70th birthday party. Incredible.
If you could create a soap of your own, what would it be about?
Actually, when we get stressed in the office we turn to our fictional behind the scenes soap which details the lives of people who work in the script and story department here. It's actually far more outrageous than 'Enders and would have to be broadcast very late at night.