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Sky agrees new five-year WWE deal

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Sky agrees new five-year WWE deal
Sky has extended its long-running broadcast deal with World Wrestling Entertainment (WWE) for a further five years, taking the partnership into a 25th anniversary.

Coming into effect in January 2010, the new arrangement guarantees Sky exclusive access to ten-and-a-half hours of first-run WWE programming, along with special events.

Sky Sports will carry SmackDown, RAW, ECW, AfterBurn, Bottom Line, This Week In WWE and WWE Vintage Collection, all in high definition.

Sky1 and Sky1 HD will host WWE Experience, along with brand new show WWE Superstars. Every year, the satcaster will also offer eight special WWE events - including WrestleMania, Royal Rumble, SummerSlam and Survivor Series - live and in HD via Sky Box Office.

"The new agreement sees our broadcast partnership with Sky reach a history-making 25 years; there is no greater testimony to the mutually beneficial nature of our relationship," said WWE international president Andrew Whitaker.

"It has been pivotal to WWE reaching the new heights of popularity we now enjoy in the UK. We look forward to continuing to grow our brand presence with Sky."

Sky Sports managing director Barney Francis added: "Our relationship with WWE goes back many years, since our network began in 1989. WWE fans have grown up watching all the big events and weekly programmes on Sky.

"We are delighted to once again extend our relationship and offer our viewers the globally-renowned sports entertainment which is WWE for another five years - and all available in high definition."

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