The Skyfall teaser trailer is due very soon, so we thought we'd take a look back at the evolution of the franchise in trailers, from Sean Connery's debut in Dr No to Daniel Craig's first outing as the suave spy in Casino Royale.
Dr No (1962)
The first Bond movie had a trailer that clocked in at a lengthy 3 minutes and featured a slightly cheesy Sean Connery voiceover and very odd sliding sidebar transitions. We also get to see Ursula Andress emerge from the sea in all her glory.
Trailer highlight: "Honey... she clung to me like a wet bathing suit."
From Russia with Love (1963)
007 is Istanbul-bound in the second Bond feature film. A tense Cold War thriller that centres on the race to recover a Lektor decoding device, Ian Fleming's original book was a big favourite of John F Kennedy.
Trailer highlight: Tatiana: "I think my mouth's too big." Bond: "No, it's the right size. For me that is."
The movie that cemented Bond as a worldwide phenomenon, this featured Sean Connery on top form, a classic love interest in Pussy Galore and Gert Frobe's evil mastermind Goldfinger. The trailer offers up glimpses of the gadget-laden Aston Martin DB5 and the scene where 007 is about to get a laser to the crown jewels.
Trailer highlight: "007... it spells [GUNSHOTS] ... Bond!"
On Her Majesty's Secret Service (1969)
The trailer for George Lazenby's sole franchise outing is powered by John Barry's electric score and a voiceover promising "a different 007". This promo promises romance and, alarmingly, Bond slapping his wife-to-be.
Trailer highlight: Louis Armstrong's 'We Have All The Time in the World'.
Live and Let Die (1973)
The first portion of this trailer seems preoccupied with weaving in the word "more" as it cranks up the pun levels to tie in with Roger's 007 debut. After that, though, it's rapid-fire action across land and sea with Jane Seymour along for the ride.
Trailer highlight: Roger Moore eyebrow lift at 00:24!
The Spy Who Loved Me (1977)
007's spectacular parachute leap opens this trailer to the sound of Marvin Hamlisch's synthy soundtrack. It's all sound and fury for the most part, with Rog uttering his first words around the half-way mark. In our eyes, this is Moore's best outing as Bond as he cruises effortlessly through the classic franchise tropes.
Trailer highlight: Moore trying desperately not to blink as he rattles off rounds from a machine gun.
Sending Bond into space might seem far-fetched, but who can blame the producers when Star Wars had smashed box office records just a couple of years earlier? Moonraker might be a massive clunker, but it's worth it for Bond's "attempting re-entry" line alone!
Trailer highlight: The Laser Quest insanity that starts at 3 minutes 14 seconds.
The Living Daylights (1987)
Timothy Dalton brought a darker edge to Bond after Roger Moore's light-hearted era. This is a return to the earlier style of movies, particularly Connery's classic From Russia with Love. This trailer is lean, quick and brutal. Bonus points for getting Bond to utter the title of the film!
Trailer highlight: Bond converting a cello case into a makeshift sledge.
Bond returned after a six-year hiatus with Pierce Brosnan stepping into the lead role. All the big staples - villain with facial scarring, deadly space satellite, unhinged femme fatale - are in place as 007 came crashing into the '90s with a bang.
Trailer highlight: "That depends on your definition of safe sex."
Casino Royale (2006)
Daniel Craig had his share of critics before the release of Casino Royale, but all that was brushed aside when the film hit the big screen in 2006. The movie acts as a franchise reboot of sorts, with Bond earning his 007 badge early in the film before doing battle with Le Chiffre over a high-stakes poker game.
Trailer highlight: The black-and-white flashback where Bond gets his two kills.
Skyfall opens in UK cinemas on October 26 and November 9 in the US.
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