Movies
'Incredible Hulk' unlikely to get sequel
Published Wednesday, Jul 9 2008, 11:30 BST | By Simon Reynolds
The Louis Leterrier-directed movie has so far grossed similar box office numbers to Ang Lee's Hulk, which was considered a commercial flop on its 2003 release.
Despite taking a more action-oriented approach to the character, The Incredible Hulk has accumulated $125 million at the US box office after a month on release. Its predecessor finished its theatre run with $132 million.
A Marvel insider said: "We're happy with the financial results, even if they [only] reach the first film's levels. Having a sequel is not the definition of success."
However, David Davis of entertainment analyst Arpeggio Partners claimed that the new film could be considered a success due to low expectations.
"Hollywood is always about perception," he noted. "The first Hulk had such high expectations after the NBC-Universal merger and was supposed to be critical-favourite Ang Lee's breakout commercial blockbuster.
"Then with the new Hulk film, Marvel was able to underplay the importance of the success after the great success of Iron Man this summer. So the new one overdelivered, relative to its underpromise."
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