Movies
According to Variety, advance tickets for the film directed by J.J. Abrams have seen a surge in purchases since Tuesday, with 87 IMAX theatre showings already sold out.
Paramount studios have also launched an international publicity campaign, while the movie will open in every major territory except Mexico and Japan.
"The publicity campaign is the most sustained and the most in-depth that I can ever remember," Paramount international distribution executive Andrew Cripps said. "We've had incredibly supportive filmmakers who understand that they need to get the word out."
Star Trek opens on May 8.
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