Movies
Rex Features
The toy firm, which is also behind this summer's action films Transformers: Revenge Of The Fallen and GI Joe: Rise Of Cobra, will team up with Paramount and producer Joe Roth to develop a movie project based on the character's exploits.
It will centre on a 19-year-old extreme sports fanatic who is hired to work for a secret agency following an accident that gives him superhuman strength.
The Max Steel franchise started in 1999 in the US and spawned an animated series that ran from 2000 to 2002. However, the character has proved most popular in Latin American territories.
Mattel's Barry Waldo told Variety: "A theatrical film plays a significant role to relaunch the franchise. But we have a strong Latin consumer we're going to keep happy while broadening the franchise for the rest of the world.
"We wouldn't do ourselves a favour if we turned a blind eye to it. That's the artistic challenge we've got."
Movie Reviews
Ghost Rider: Spirit of Vengeance reviewNicolas Cage returns for a mediocre reboot that at least improves on its predecessor.
At the Movies
This Week's 5 Hottest Movie VideosIron Sky and The Lorax previews are among this week's highlights.
Movies Interviews
Max von Sydow 'Extremely Loud' interviewActing legend Max von Sydow on Extremely Loud & Incredibly Close, The Exorcist and Flash Gordon.
Box Office Charts
'The Woman in Black' wins UK box officeThe Woman in Black beats The Muppets and Star Wars at the the UK box office.
