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The story will centre on a fired car dealer who becomes an Avon salesman and uses his charisma and looks to become one of the company's most successful workers. To ease his family's financial woes, he recruits his friends into the make-up firm.
Hitch screenwriter Kevin Bisch will pen the script for the X-Men star.
Jackman is also producing Avon Man with his Seed Productions partner John Palermo.
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