Movies
Shrek
Shrek 3 was previously scheduled to be released in November 2006, but has now been put back to May 2007 for financial reasons. Shrek 2 was released on May 19th of this year.
Comingsoon.net quotes Jeffrey Katzenberg, DreamWorks' Animation CEO, as saying: "We believe there are more than a half a dozen strong release windows available annually for our films.
"We look at each film very specifically to determine which of these release windows will best maximize its value in the marketplace based on a number of factors, including its story, the competitive landscape and the overall market potential."
He added: "the sheer magnitude of the 'Shrek' franchise has led us to conclude that a May release date -- with a DVD release around the holiday season -- will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders."
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