Movies

DSMA Best Movie Marketing: 'Wolverine'

Published Monday, Oct 5 2009, 07:00 BST | By Simon Reynolds
DSMA Best Movie Marketing: 'Wolverine'
X-Men Origins: Wolverine got off to a somewhat unfortunate start when a work print of the film leaked online prior to release. Despite the setback, star Hugh Jackman hit the promotional circuit with superheroic vigour, even finding time to abseil down The Sun newspaper building for charity on his visit to the UK! The 20th Century Fox movie went on to gross an impressive $360m at the worldwide box office. Click below to see our gallery for Best Movie Marketing winner X-Men Origins: Wolverine.

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