The pair, who also wrote the first two instalments of the Transformers franchise, were confirmed to collaborate on a film adaptation of the projector-like toy in July.
Kurtzman admitted that there has been a "cynical response" to the device being turned into a movie, Sci-Fi Squad reports.
"We've read a lot of the wildly cynical response to that. What I'll say is that some toys should be movies and some toys should not be movies, and I'd like to believe we know the difference between those things," he explained.
"The movies that work, work when there's a story there that you could take the toy out of, but then when you put the toy in, it becomes an even more amazing experience, for whatever reason."
Orci added: "And along came View-Master, and it sounded like the perfect marriage of ideas. But, it's because we started with a story that felt like it could be told all on its own before that came along.
"So it's like, 'Bring it on!' If you want to be cynical about View-Master, great 'cause we're so confident in where it's going to end up going that we feel like there's nowhere to go but up."
The two recently revealed that they are at work on the plot for the Star Trek sequel.