Movies

DreamWorks and THQ ink deal

Published Wednesday, Dec 2 2009, 21:47 GMT | By Aaron Broverman
DreamWorks and THQ ink deal
DreamWorks Animation has inked a deal with video games firm THQ.

Variety reports that the partnership is an effort by DreamWorks to move beyond movies and TV into gaming. The contract will see THQ produce games exclusively based on DreamWorks properties, including Kung Fu Panda, The Kaboom of Doom, Puss 'n Boots and the TV series The Penguins of Madagascar.

The studio's current deal with rival games company Activision, who has already produced titles Bee Movie, Kung Fu Panda and the Shrek series, expires at the end of next summer.

DreamWorks has planned to release five films in two years in addition to specials and TV series. Executives have therefore made the decision to divide up the video game work.

"Now that we're expanding our pipeline, the volume of work is significant. We looked at who really understands the market of family games and figured out who could be the best partners for us," said Kerry Phelan, head of worldwide consumer products at DreamWorks Animation.

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