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Disney reaches 'Alice' deal with Cineworld

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Disney reaches 'Alice' deal with Cineworld
Disney has struck a deal with UK cinema chain Cineworld to show Tim Burton's Alice In Wonderland as planned, from March 5.

Cineworld, Odeon and Vue had threatened to boycott the movie last week after Disney announced that it would cut the movie's theatrical run to bring it out on DVD and Blu-ray faster. UK exhibitors usually require a guaranteed four-month theatrical run to book a film, but Alice will only screen for 12 weeks in the UK.

Cineworld Chief Executive Steve Wiener confirmed that the film will screen in its 2D and 3D theatres next month: "We are extremely pleased to have reached a satisfactory compromise on this matter. As leaders in 3D we did not want the public to miss out on such a visual spectacle. As the success of Avatar has shown there is currently a huge appetite for the 3D experience."

Odeon and Vue are yet to reach an agreement on releasing Alice, while the movie is also facing a boycott from Dutch exhibitors.

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