Movies
'Tron: Legacy' to launch viral campaign
Published Friday, Mar 26 2010, 20:07 GMT | By Aaron Broverman
© Disney
According to Sci Fi Wire, the production has already released a faux press release from the fictional company at the centre of the movie - Encom International.
It announced a new project from the firm headed by executive Alan Bradley, who is played by Bruce Boxleitner in the original film and upcoming sequel.
The press release came on the heels of a scheduled fake announcement by the Bradley character at Worldcon in San Francisco.
Tron: Legacy opens on Decemeber 17 in the US and December 26 in the UK.
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