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According to Entertainment Weekly, Sony Pictures made the move from December 22, 2010 to January 14, 2011 so the studio would have more time to convert the movie to 3D.
Sony vice-chairman Jeff Blake has apparently made it clear that the move to 3D was not a last minute decision.
Blake said that he is excited about the film's 3D prospects and that director Michel Gondry had shot the movie with a depth and scope that lends itself to the technology.
As part of the date shifting, Sony is also moving Priest from its January 14 release date to March.
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