Casey Affleck: 'Film ads are gross'

Casey Affleck has claimed that there should be a rating system for billboards.

The actor, who stars in Michael Winterbottom's controversial new film The Killer Inside Me, has insisted that the advertisements of films and television should be monitored more closely because they could potentially cause great "harm".

The 34-year-old told The Guardian: "The advertising of films and TV is gross. There's a rating system for films. I think there ought to be a rating system for billboards. I have kids, and there are things I look at where I think, I do not want that image in my head, let alone my kids' heads.

"Horror films. All those - like Saw. Your average run-of-the-mill PG13 action film, there's blood spattering, or knives [in the advertisements]. It's all you see. That kind of depiction of violence is all around us. And it does a lot more harm."

The Killer Inside Me, which also stars Jessica Alba and Kate Hudson, arrives in UK cinemas on June 8 and has a limited US release from June 18.